Underwriting

Support local & get your name out there

• $75 underwriting donation - A “Sponsored by” message on a single episode of a NCM show.

• $500 underwriting donation - A “Sponsored by” message on a desired event or every episode of a NCM show for a year

• $2,500 underwriting donation - A “Sponsored by” message and A “30 second commercial” created and attached to one event OR a NCM series

• These will be embedded in the video file that will go both to cable and YouTube.

Your donation is greatly appreciated and helps us do all we do for the community.

Advertising aka Underwriting a Project

Video is effective - Reach a lot of People

If you are trying to reach a local, regional, or national target audience, video is one of the most effective ways to advertise. Because there is no commercial clutter, your message will always stand out. We keep it simple. All you need to do is choose a project you are wanting to underwrite and we take it from there. NCM creates and places programs (videos) across multiple platforms, which include Cable, Facebook, YouTube and more.

Those wishing to underwrite an NCM production can benefit from many things. One item is that the cost of underwriting can be deducted as a business marketing or promotional expense. The underwriters message are forever embedded into the video/s, regardless of where it plays.

What commercial broadcasters call “advertising,” we in public media refer to as “underwriting.” Underwriting announcements are factual and seek to inform listeners about a service rather than induce them to purchase a product.

Here are a few stats.

• NC Media content reaches beyond Nevada County but we do target local viewers

• Nevada County currently has approximately 11,000 cable subscribers, we operate 3 cable channels that reach from Auburn to Truckee

• Our YouTube and Facebook numbers vary per video, from a few to 50,000+ views per video.

• Our YouTube channel contains thousands of local videos